This week kicked off Art Basel, where art and design aficionados around the world descended upon South Beach for the last big fair of the year. This year, I teamed up with Lexus, the official automotive sponsor for Design Miami to view their latest installation titled, “The Future is Limitless” — just one of the ways that the brand is deepening its mission to create a better world through design, in addition to its Lexus Design Award program. The exhibition featured the new LF-1 Limitless, a crossover concept that combines high performance with unrestrained luxury. The luxury concept crossover was displayed with a mixed reality installation, an evolution of the projection mapping designed by Japanese architect Socha Ichikawa of dNA (doubleNegatives Architecture / hclab). The vehicle combines technology with innovative design, spearheaded by Kevin Hunter, the President of CALTY Design Research. It features sporty hands-on driving, four-dimensional navigation with metallic interior finishes.
As the official automotive sponsor of Design Miami - our program offered robust advantages, from a private dinner reserved for Lexus guests inside the fair a tour of Miami's Design District in downtown.
This post was created in collaboration with Lexus. All views are my own.